Digital Edupreneurship dan Edutech: Konsep, Inovasi, Peluang, Tantangan, dan Strategi Pengembangan dalam Pendidikan
DOI:
https://doi.org/10.54125/wildan.v5i2.124Keywords:
Digital Edupreneurship, Edutech, Educational Innovation, Digital Learning, Online EducationAbstract
This article discusses the concept of digital edupreneurship and the role of educational technology (edutech) in the modern education landscape. Digital edupreneurship refers to entrepreneurial activities in the education sector that utilize digital technology to create learning innovations, educational services, and educational products. The rapid development of technology has transformed conventional learning methods into more effective, flexible, and interactive digital-based learning. This study also examines the importance of innovation and creativity in developing digital learning media, methods, and content to enhance student engagement and understanding. Furthermore, this article explores various business opportunities in digital education, including online courses, digital tutoring, educational content creation, e-book sales, and online learning platforms. However, the implementation of digital edupreneurship faces several challenges, such as low digital literacy, limited technological facilities, lack of digital media skills, and increasing competition in the digital education market. Therefore, this article proposes strategic development approaches, including the utilization of social media, digital marketing, educational branding, creative content development, and improvement of digital learning service quality to ensure competitiveness and societal benefit.
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